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24hoursinfarming

SAVE THE DATE


The biggest online event in farming is back - the fourth 24 Hours in Farming will take place on 9th August 2018. 

Join us on any social media platform on the day and help show the world how much hard work and care goes into producing the food we eat. #farm24

Campaign Highlights From 2017.


What is 24 Hours in farming all about?

What is 24 Hours in farming all about?

24 Hours in Farming is the agricultural industry’s biggest online event with an audience reach of more than 112 million.

Each year, we encourage British farmers to take to social media for one day to post pictures, videos and text to show and explain the work they are doing that day. The aim is to show consumers the vast extent of the effort and care which goes into producing the food they eat.



HOW TO GET INVOLVED

Social media

We want to know about as much everyday farm work as possible, but also visits you may be hosting, meetings, trips, social gatherings, YFC meetings, even a night out if you like.

Photos

Try to include photos and videos in your posts. Our aim is for #Farm24 to trend on social media all day, highlighting the work and care which goes into food production.

Platforms

You can take part on: Twitter, Facebook, Instagram or Snapchat. Simply tag your post #Farm24 and we will pick it up and share it from our AgriBriefing accounts and online.

Video

Try to keep video clips to a maximum of one minute and filmed landscape (rather than portrait). Please post videos directly on social media platforms using #Farm24

Why Morrisons supports 24 Hours in Farming

Why Morrisons supports 24 Hours in Farming
Morrisons is pleased to sponsor ‘24 hours in Farming’ and to support British farming.We understand that ‘24 hours in farming’ is important for British farmers and it’s really important for Morrisons because we rely on British farming’s success.
Read more

Meet the Morrisons producers telling their stories about what they do to help promote British agriculture:

Lambing time on Hamildean Farm
Asparagus harvest on Church Farm
Cheese making on Home Farm
Beef Farming on Barrackend Farm

Strawberry picking at Makins

Fairburns Poultry
Potato growing and packaging with OW Wortley and Sons and Gadbrook Produce
Pumpkin growing for Halloween
Seaonal Sprouts









Morrisons partnership continues for 24 Hours in Farming event

Morrisons partnership continues for 24 Hours in Farming event
Farmers Guardian is set to continue its partnership with Morrisons in 2018, with the retailer sponsoring 24 Hours in Farming and headline sponsoring the British Farming Awards for the second consecutive year. The 2017 British Farming Awards, which recognise new talent and innovation within agriculture, were the largest yet, with more than 720 attending the gala event held at the British Motorcycle Museum, Birmingham, in October.
Read more

2017 campaign highlights





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