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Farmers Guardian
Over The Farm Gate

Over The Farm Gate

This Is Agriculture - Sponsored

This Is Agriculture - Sponsored



Auction Finder

Auction Finder

LAMMA 2021

LAMMA 2021

Farmers Guardian and New Holland tractor competion - Privacy Policy and Terms and Conditions



  1. The competition (Prize Draw) is open to residents (Age 21yrs or over) of the UK and ROI only, with the following exceptions: - Staff and related persons of the New Hollland Ltd, Briefing Media Ltd and LAMMA Show Event Organisers. - Staff and related persons of companies manufacturing or supplying products which compete with the New Hollland Ltd.
  2. Inclusion in the Prize Draw is subject to completing in full the online form.
  3. Entry to the competition will be possible through the use of the website:
  4. Entry on the day/s of the event will be possible at identified sites around the LAMMA Showground.
  5. The draw to identify the winner will be made February 12, 2018.
  6. The draw will be made by a panel selected by Farmers Guardian and New Hollland Ltd.
  7. The selection decision of the panel will be final. The winner will be offered the use of a New Holland T6.175 tractor for one year.
  8. The exact prize specification will be chosen at the discretion of New Hollland Ltd.
  9. The winner will be given a T6.175 for one year. The winner will be responsible for the running costs of the tractor, as listed below: -
    1. General running costs, including fuel, oils and additives.
    2. Routine servicing (in line with manufacturer’s recommendations).
    3. Items considered as normal wearing parts e.g. tyres and brakes.
    4. Repair costs not covered by the normal warranty terms and conditions.
  10. The product will be covered by the standard manufacturer’s warranty.
  11. The winner will be responsible for insuring the tractor for the duration of the twelve month period.
  12. At the end of the period, the tractor will be returned to New Hollland Ltd.
  13. No cash or other prize will be offered as an alternative.

New Holland Tractor Competition Privacy Statement


Briefing Media is run by Briefing Media Limited (we, us, our) and we are committed to protecting and respecting your privacy. We are registered in England and Wales under company number 07931457 and have our registered office at Dean Bradley House, 52 Horseferry Road, London, England, SW1P 2AF. For the purposes of this policy, we are the data controller of personal data provided to us.


We are a UK company specialising in providing information services including news, analysis, data, pricing, insight and market intelligence to agribusiness professionals across the globe.


This policy sets out how we do this and applies the use of your personal data that you disclose to us by entering into our competition to win the use of a New Holland Tractor for 1 year, referred to throughout this statement as the "Competition".

How we collect your information


We collect the personal data you have provided to us by filling in the form on our website OR printed form when entering the Competition. If you have entered the Competition via our Site we may also collect some technical information about how you use our Site, for example, the type of device you are using, your operating system, IP address, uniform resource locator (URL), clickstream and length of visit.

How we use the information you provide


We will use your personal information:

  • to administer the Competition, on the basis that the use of your personal data for this purpose will be necessary to enter you into the competition and, if you are successful, contact you to notify you of your prize; and,
  • if you are new to Briefing Media and where you have agreed to this, to provide you with news and updates from time to time about our services; and
  • where you have agreed that we may do so, we will also pass your information on to New Holland Ltd, who will send you information about their products and services by email/post/text/phone.


If at any point in the future you do not wish to receive any news and updates from us or from New Holland Ltd, you can unsubscribe from either marketing list at any time by following the steps below.


To unsubscribe from any Briefing Media communications using the link on the e-mail we send you or by emailing us at


To unsubscribe from any New Holland Ltd communications, if at any time you no longer wish to receive anything from New Holland Ltd please write to the Data Protection Co-ordinator, CNH Industrial NV, Cranes Farm Road, Basildon, Essex, SS14 3AD. Freephone 00800 64 111 111 or email . We will not use your information for any purposes except those listed in this policy without letting you know and getting your permission, if necessary, first.



Who do we share your information with?


We will not disclose your information to any third parties without your consent, except where:

  • it is necessary to enable any of our staff, employees, agents, contractors, suppliers or commercial partners to provide a service to us or to perform a function on our behalf;
  • we have a legal obligation to disclose your information (for example, if a court orders us to); or
  • there is a sale or purchase of any business assets, or where Briefing Media or any of its group companies are being acquired by a third party.


Where we use third parties as described above to process your personal information, we will ensure that they have adequate security measures in place to safeguard your personal information.

For how long do we keep your personal information?


We keep your personal information for 36 months for the purposes for which it was collected or for any period for which we are required to keep personal information to comply with our legal and regulatory requirements, or until you ask us to delete your personal information.


Your rights


You have a number of rights in relation to your personal information. These include the right to:

  • find out how we process your personal information;
  • request that your personal information is corrected if you believe it is incorrect or inaccurate;
  • obtain restriction on our, or object to, processing of your personal information;
  • ask us not to process your personal information for our own marketing purposes; and
  • obtain a copy of your personal information which we hold about you. We will take steps to verify your identity before responding to your request and will respond as soon as possible and in any event within a month.


If you would like to exercise any of your rights or find out more, please email us at




If you have any complaints about the way we use your personal information please contact us at and we will try to resolve the issue. If we cannot resolve any issue, you have the right to complain to the data protection authority in your country (the Information Commissioner in the UK). If you need more information about how to contact your local data protection authority please let us know.


Contact us


Please read this policy carefully and if you have any questions, concerns or comments about this policy or specifically, how we might use your personal information please contact us by email at