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From The Editor: Community champions are key to farming's well-being

Changing technology and a changing world will invariably create winners and losers in equal amount.



For agriculture, the pace of technological change has always presented challenges for those who struggle to adopt new developments which go on to alter the face of the industry. And this era will be no different.

 

We seem to report every week in Farmers Guardian about the paradox the farming industry faces, and this week is no different.

 

The increasing amount of scientific understanding of plant breeding and the machinery which will shape farms going forward are showcased in our coverage of Cereals.

 

Yet at the same time, Beyond the Farm Gate highlights how there are those in the community who, with failing health, may find themselves isolated or worried about what the future holds.

 

These people are often a long way from the headlong advancement the sharp end of the industry is experiencing.

 

The challenges for the elderly and infirm in the rural community are often heightened in a time when modes of communication are shifting.

 

And while change might be the one constant for any business environment, it is heartening to see the community bonds remain in agriculture.

 

The proliferation of a milk delivery business in Wales shows the old ways are not always abandoned to history.

 

It also highlights how consumers appreciate the human touch and, at the same time, provides yet more sets of eyes and ears for communities and the vulnerable in them.

 

The Queen’s Birthday Honours list also pays tribute to those figures who go above and beyond for farming and the communities they live in.

 

Social media, emails and the internet are the norm for many, but they can also provide a false sense of connection and leave many behind.

 

We have a responsibility to keep an eye on those most vulnerable in our farming community and, as this week’s highlights prove, there are many who are doing just that.

 

And finally, thank goodness EU legislators have seen sense and banned soya products from being classed as milk.

 

Our dairy industry is world leading and should be promoted as such.

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