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From the editor: Farming must be on the front foot in promotional battle

Preaching to the converted is always something we have tried to avoid at Farmers Guardian, and that is why our 24 Hours in Farming social media event later this year aims to go beyond agricultural boundaries.


Ben   Briggs

Ben   Briggs

Last year the event reached more than 114 million impressions on Twitter with #Farm24 and is a target we are aiming to smash on August 8.

 

Morrisons support for the initiative aids this hugely as it gives us a direct link to consumers, and the utilisation of our vast social media audience on Twitter, Facebook and Instagram allows us to cast farming’s message beyond the print pages of our historic magazine.

 

What we need to make the event an even bigger success is your support and for all the farming community to get behind 24 Hours in Farming.

 

After all, it is only those within agriculture who can truly educate the wider population about the passion and pride that goes in to food production.

 

There is also a wider set of social factors that make promoting British farming so vital. Take the findings of the Country Trust in this week’s FG for instance. It suggests that two out of five children from disadvantaged backgrounds have never seen a cow in real life.


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Astonishing, you might think, but for many in urban areas there is simply no tangible connection to agriculture or the countryside due to a range of socio-economic reasons. That also means that at a time when it is easy to believe a lot of social media is massed against agriculture, the fact is many people are simply ambivalent, yet are open to being educated about the industry.

 

The clear rise of environmental messaging, as evidenced by the gains the Greens have made in local and European elections, also shows why agriculture needs to be on the front foot and combat some of the messages which seek to malign its practices.

 

August 8 provides a great opportunity to do just that and we hope to count on your support on the day.

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