Proud is a word which sums up Britain’s farming industry, and rightly so.
By Olivia Midgley
PROUD is a word which sums up Britain’s farming industry, and rightly so.
Not only are our country’s farmers producers of world-class food and drink, they are custodians of our beautiful countryside and the nature it supports, and they are often found at the epicentre of a complex web of rural industries and communities which would crumble without them.
But does the public really understand the importance of agriculture and its £108 billion contribution to the UK economy?
Recent surveys have suggested it does not.
The latest, from the Prince’s Countryside Fund, revealed a deeply distorted view of farming, with most people demonstrating a worrying lack of understanding about food and farming.
And at a time when the industry is seemingly under attack from the anti-farming brigade working hard to fill consumers’ minds with vitriolic nonsense, it has never been more important to tell farming’s story.
This is why our 24 Hours in Farming event, which kicks off at 5am next Thursday (August 10), is the perfect opportunity to set the record straight and give the public an accurate representation of what you do.
Now in its third year, 24 Hours in Farming is the industry’s biggest online event and last year reached an audience of 112 million.
This year, we are delighted to have Morrsions as our sponsor, which will ensure the event is pushed even further into the public consciousness.
But the event’s success is entirely reliant on the efforts of the farmers and industry representatives taking part.
And it could not be simpler. All you need to do is post on social media about the work you do and include pictures or videos where possible, using the hashtag #Farm24. For lots more details, hints and tips, see pages 18-19.
By addressing the public’s disconnection with our industry and raising awareness of its economic and social importance, we can go some way to securing its future.
So stand up, be proud, and get ready to tell your story. Millions of people are waiting.