Farmers Guardian
News
Over The Farm Gate

Over The Farm Gate

This Is Agriculture - Sponsored

This Is Agriculture - Sponsored

DataHub

DataHub

Auction Finder

Auction Finder

CropTec

CropTec

LAMMA 2021

LAMMA 2021

From the editor: Raise a glass to a much-missed summer show season

A glance at the calendar indicates this should be Royal Highland Show week, a time when tens of thousands of people usually flock to Edinburgh to enjoy one of the UK’s premier shows.

And it will be the same across the country, with the Royal Welsh, Great Yorkshire, Balmoral and all other shows, both big and small, cancelled due to the coronavirus pandemic.

 

Some of these events have made the decision to take elements of their offering online, with no doubt varying degrees of success.

 

While for commercially driven entities, such as Cereals Live or even Farmers Guardian’s very own British Farming Awards later in the year, it means they can still provide much needed exposure and publicity for participants, for other events the benefits are harder to discern.


Read More

Hampshire Downs sell to £1,670 onlineHampshire Downs sell to £1,670 online
FG Summer Shows Competition launchesFG Summer Shows Competition launches
Dairy hardship fund schemes open for applicationsDairy hardship fund schemes open for applications
More than one million people pledge their support for NFU’s food standards campaignMore than one million people pledge their support for NFU’s food standards campaign

Anyone who has taken part in a virtual dinner party via Zoom or another video platform during lockdown (I realise I am showing my age with that comment), will know that while there is a good time to be had in reconnecting with friends, the buzz of sharing a drink or laugh in person cannot quite be replicated.

 

So while initiatives such as our own livestock show competition can provide a great opportunity to showcase much sought-after stock to a wider audience, it is often the camaraderie and social elements of the show season many will miss.

 

For farmers, that takes on an added significance as, given the nature of the industry, summer shows and events offer an often rare opportunity to mingle with friends and colleagues in a setting which explicitly celebrates the industry we are so proud of.

 

Many shows will no doubt be back stronger in 2021, with the advances in digital communication brought about and hastened by Covid-19 presumably being a much more fundamental part of their future strategies.

 

But however far technology may have come, it will be that personal connection many will relish re-establishing the most.

Facebook
Twitter
RSS
Facebook
Twitter
RSS