Farmers can often be reluctant to share their successes, but it need not be the case.
We are part of an industry in which people are not always comfortable promoting their innovation or achievements, even though their stories can act as an inspiration to other farmers.
Farmers Guardian’s British Farming Awards, which saw 650 people attend a fantastic showcase of agricultural ingenuity, offered an insight into the drive and determination which makes businesses across the UK tick.
There were numerous stories from farmers who were striving to make the most of their businesses and make them withstand the challenges of an increasingly volatile agri-business environment.
The award I helped judge – Farming Partnership of the Year – was won by Meirion Jones and Iwan Poulton, whose tale of collaboration could easily act as a lightning rod for many within the entire industry, let alone the livestock sector in which they operate.
With Meirion wanting to step back from the physical toil of the job and his own children making strides in careers elsewhere, he had been proactive in bringing in a local young farmer with the same passion and focus he had always embraced.
This type of positive approach is what the industry needs at a time when many younger farmers are finding it more difficult to get started, and older farmers might be afraid to step away from the farm.
The night was filled with many tales such as this, in which farmers had sought to secure their future in an industry they loved.
The British Farming Awards showed, once again, agriculture is an industry we should rightly be proud of and one which is defined by the people within it.
Passion for your job or lifestyle is, however, nothing without talent, innovation and a desire to overcome hurdles which are put in your way.
Thankfully, we are all part of an industry in which these hurdles are often overcome and we should not be afraid to celebrate this fact.
All eyes remain on the dairy market and the ‘snail’s pace’ turnaround of some contracts. Keep an eye on fginsight.com for more price moves in the week ahead