Farming has always been an industry which stimulates pride and passion in those who chose it as a career or way of life.
Whether it is the joy of rearing livestock, the sense of achievement in knowing a cereal crop will go on to feed scores of people, or the satisfaction in gazing on a landscape shaped by agriculture, it offers more than most industries.
It is also a sector which seems to be striking a greater chord with the general public, as the NFU points towards a post-Brexit sense of patriotic support for British farmers, and a survey shows consumers see farmers as inherently trustworthy when it comes to producing their food.
Farmers Guardian’s own 24 Hours in Farming social media campaign last Thursday (August 18), which reached more than 112 million people in the Twittersphere and beyond, showed the industry has a message many outside of rural areas want to hear and engage with.
You can only hope such support makes the anti-farming brigade choke on the crass and septic vitriol they often fire at farmers and their families.
No matter how fledgling, this positive support for farming must not be spurned as Government and industry looks to build a more cohesive and tailored British agricultural policy as the formal decoupling from Europe takes place.
With this week’s FG showcasing how young farmers, so full of enthusiasm and ideas, often need a helping hand to get started or take their careers to the next level, it must also be a policy with objectives firmly fixed on the future of farming.
Change and the ability to adapt to it have always been key issues for agriculture, but they now seem to be greater than ever, which is why UK farming needs proper support.
If this is not provided, the pride, passion and enthusiasm from within and without the industry could easily be lost amid the shifting sands of politics and farm policy.
The Government’s commitment to badger culls appears to have hardened and many farmers will welcome the battle to get on top of the horrors of bovine TB. Let us hope this commitment remains.