For food science and technology student Cadi Jones, exposing the farm-to-fork journey is what prompted a career in the agri-food sector.
Having grown up on a beef and sheep farm in North Wales, the 20-year-old Cardiff Metropolitan University-goer was hand-selected for her innovative and self-created lamb dish which showcased a piece of meat that enhanced the carcase and reduced waste.
The competition, plugged through her local Young Farmers Club (YFC), Nantglyn, and in partnership with Dunbia and Sainsbury’s, was to celebrate the 10-year partnership between the YFC and Dunbia Lamb initiative.
Cadi says: “Having conducted market research, I established people’s likes and dislikes and created a recipe to enhance the positive elements of lamb.
“The recipe was a Moroccan spiced marinated shoulder of lamb with a choice of two condiments – beetroot, apple and mint or garlic and lemon, both with fat-free yoghurt.
“The product aims to ease the cooking process for the consumer while still providing a tasty meal without the stress. Welsh lamb does not get the attention it deserves.”
The competition meant Cadi was able to present her dish to the director of Sainsbury’s, something she says would not have been possible without having gained the knowledge and skills from YFC.
She says: “This competition by far is the greatest opportunity I have received. It has opened a lot of doors and widened my outlook on my future career.
“There should be an emphasis on British produce and informing consumers of the importance of agriculture both for the economy and the community.”
As part of her university course, Cadi is on placement as a new product developer at The Cake Crew Company in Bala, Gwynedd.
“My drive to join the food industry comes from my strong belief in the concept of field-to-fork and delivering a product of high standard to consumers,” Cadi says.
“I have always known the importance of agriculture and joining the food industry is my way of contributing.
“My experience in the sector is growing, from starting my own food blog, #Bwyd, in university to now being a new product developer. I’m always ready to learn more.”