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LAMMA 2021

LAMMA 2021

Young farmer focus: Olivia Holt - 'Now more than ever people are willing and wanting to learn'

Olivia Holt, 25, from Thorton-Cleveleys, Lancashire, works on two dairy farms as well as at home on her father’s suckler beef farm.

Education

 

I always had an interest in farming, however my parents pushed me towards an academic route, so I went to college then went onto complete a law degree at the University of Central Lancashire.

 

I got a job at a solicitors and after six months of working there I realised an office job just was not for me.

 

By chance, I managed to get a job at a local farm as a relief milker which was ideal for me having been brought up on a dairy farm.

 

Work

 

Fast forward four years and I now work on two dairy farms and have my own little herd of Aberdeen-Angus cross heifers.

 

I also work at home with my dad who has 100 suckler cows and over time I have developed a passion and love for the Limousin breed.

 

We have 10 pedigree Limousins and two Limousin bulls within our suckler herd and I am hoping to buy my first two pedigree Limousins at the Carlisle sales in December, with the idea to breed them with the bulls we have at home.

 

My aim is to show my cattle at local county shows, as well as maintaining my own small herd at home.


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Challenges

 

I feel farming faces many challenges ahead, such as the uncertainty of leaving the EU and the
aftermath of Covid 19.

 

However, I believe one of the most destructive threats farming has faced in the past few years is social media.

 

A lot of common misconceptions about farming are spread through these avenues and only a small amount of people take the time to investigate the validity of various videos or posts they see online.

 

Many young farmers, myself included, have created pages and blogs that the general public can follow to see where their food comes from to help combat the negativity.

 

Social Media

 

I created my page ’Liv’s Limousins’ less than a year ago and have nearly 5,000 followers, mostly people who enjoy following the farm and learning about where their food comes from.

 

Young farmers are quickly recognising the need for transparency within the farming industry and now more than ever people are willing and wanting to learn.

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