AHDB deliver updates on consumer and retail markets by giving presentations and through their published reports and quarterly newsletter
AHDB want the UK food supply chain, from farm to fork, to understand the needs of modern food consumers and that their attitudes toward cooking, buying and eating are important considerations for the whole supply chain.
This means we want you as farmers, growers, retailers and processors to be as well informed about consumer behaviours and retail trends as possible, so we can create a world-class domestic and export food industry.
AHDB actively monitor and evaluate consumer behaviour and retail trends, largely in the domestic market. This is done through analysis of shopper data, consumer surveys, research projects and market insight reports.
AHDB provide insight to teams within AHDB, but we also deliver updates on consumer and retail markets by giving presentations and through our published reports and quarterly newsletter which you can browse below.
Within this report, AHDB investigates whether the EU referendum is likely to deliver a boost for domestic growers and producers on the back of improved consumer sentiment towards buying British. We look at how shopper behaviour may be impacted going forward and look to see if there is any evidence of change so far.