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Consumer insight

AHDB deliver updates on consumer and retail markets by giving presentations and through their published reports and quarterly newsletter

Understanding the consumer


AHDB want the UK food supply chain, from farm to fork, to understand the needs of modern food consumers and that their attitudes toward cooking, buying and eating are important considerations for the whole supply chain.


This means we want you as farmers, growers, retailers and processors to be as well informed about consumer behaviours and retail trends as possible, so we can create a world-class domestic and export food industry.

 

What AHDB do?


AHDB actively monitor and evaluate consumer behaviour and retail trends, largely in the domestic market. This is done through analysis of shopper data, consumer surveys, research projects and market insight reports.

 

AHDB provide insight to teams within AHDB, but we also deliver updates on consumer and retail markets by giving presentations and through our published reports and quarterly newsletter which you can browse below.

 

Sign up to AHDBs quarterly newsletter

 

 

Consumer Focus: Buying British

Consumer Focus: Buying British

Within this report, AHDB investigates whether the EU referendum is likely to deliver a boost for domestic growers and producers on the back of improved consumer sentiment towards buying British. We look at how shopper behaviour may be impacted going forward and look to see if there is any evidence of change so far.

Horizon - International Consumer Buying Behaviour April 2018

Horizon - International Consumer Buying Behaviour April 2018

As Brexit draws closer, we hear much about the opportunities new export markets present for British food and farming products.

 

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Consumer Focus: The rise of plant-based food products and implications for meat and dairy

Consumer Focus: The rise of plant-based food products and implications for meat and dairy

Report on the topic of the growth of vegans, flexitarians and plant-based food.

 

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