Morrisons partnership continues for 24 Hours in Farming event

The 2017 British Farming Awards, which recognise new talent and innovation within agriculture, were the largest yet, with more than 720 attending the gala event held at the British Motorcycle Museum, Birmingham, in October.

Now in its fourth year, 24 Hours in Farming is the agricultural industry’s biggest online event and continues to go from strength to strength.

Last year, #Farm24 achieved an audience reach of more than 150 million and the number of people who took part was up by 32 per cent. The 2018 event is set to take place from 5am on August 9, to 5am, August 10.

Andrew Thornber, Morrisons manufacturing managing director, said: “We are pleased to be sponsoring 24 Hours in Farming again in 2018, following the success of last year’s event and the incredible reaction it drew from the British public.

“We are proud to work with, and buy from, British farmers. We work directly with more than 3,000 livestock farmers and more than 200 growers. At Morrisons, we prefer to deal directly with farmers, because we believe this works better for everybody and helps us build better long-term relationships.”

Farmers Guardian editor Ben Briggs added: “We are delighted Morrisons is continuing its support and we carry on working together to further strengthen these two great events.”