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James Robinson, Kendal, Cumbria, dairy farmer and president of the Shorthorn Society

James Robinson is a 5th generation farmer from Kendal, South Cumbria.

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James farms in partnership with his parents Kathleen and Henry (with help from wife Michelle and sons Robert and Chris).
The farm comprises 97 hectares (240 acres) of grassland on some challenging slopes.
James says: "We are trying our best to get plenty of milk off grass from our pedigree Dairy Shorthorns.
"We love the Shorthons and this year marks the 100th year of pedigree breeding at Strickley. I’m also honoured to be the current president of the Shorthorn Society, a breed which is enjoying something of a renaissance whilst the dairy industry looks for more efficient method of milk production.
"We always ’farm for tomorrow’ in everything we do, and we are very proud of our hedgerows, walls, woodland and watercourses. We host school visits too, its a great way of teaching the next generation of shoppers about food production.
Social media seems to play a large role in my daily life and I’ve learned a great deal from other farmers on Twitter, its also great to be able to connect with the general public, who I feel are keen to learn about farming in the UK. If we don’t tell the story of UK agriculture, someone else will tell it instead!"
Follow James on Twitter: @JRfromStrickley
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