LAMMA is the UK’s largest agricultural trade show, where over 850 exhibitors will host the most extensive array of farm machinery, equipment, and services to be found in one location anywhere in the UK.
Some say James was conceived and born quite naturally, others say he was manufactured on a production line.
All we know is he has the uncanny ability to recite every model number of every machine ever created since Noah’s Ark.
As for his upbringing we believe he was raised in a tractor cab on a diet of diesel-soaked sandwiches and out of date Red Bull.
His education is questionable, thought to be mostly derived from reading manuals and handbooks.
Suffice to say, his language is as colourful as an angry chopper driver who has just found out he will be working with the C-list carting team, two of which could not keep in-line with the pick-up reel if it jumped up and slapped them in the face.
It’s not clear how James got this job but we think it involved him demonstrating his detailed back-end knowledge – tractor back-end.
On a serious note, he does seem to know what he’s talking about, although we wouldn’t be able to tell if he wasn’t.
Cambridgeshire-based auction house Cheffins has cited the weak pound, strong commodity prices and high purchase price on new machines as major factors responsible for a 13 per cent increase in second-hand sales value.