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Word ‘milk’ banned for use in branding of plant-based products

Word ‘milk’ banned for use in branding of plant-based products

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James Rickard

Mr James Rickard

Head of Machinery
AgriBriefing

Biography

Some say James was conceived and born quite naturally, others say he was manufactured on a production line.

All we know is he has the uncanny ability to recite every model number of every machine ever created since Noah’s Ark.

As for his upbringing we believe he was raised in a tractor cab on a diet of diesel-soaked sandwiches and out of date Red Bull.

His education is questionable, thought to be mostly derived from reading manuals and handbooks.

Suffice to say, his language is as colourful as an angry chopper driver who has just found out he will be working with the C-list carting team, two of which could not keep in-line with the pick-up reel if it jumped up and slapped them in the face.

It’s not clear how James got this job but we think it involved him demonstrating his detailed back-end knowledge – tractor back-end.

On a serious note, he does seem to know what he’s talking about, although we wouldn’t be able to tell if he wasn’t.

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