Visit the UK’s leading indoor agricultural event, with eleven packed halls of the very latest in agricultural machinery and equipment. Now at the NEC, Birmingham this is free to attend and free to park.
Some say James was conceived and born quite naturally, others say he was manufactured on a production line.
All we know is he has the uncanny ability to recite every model number of every machine ever created since Noah’s Ark.
As for his upbringing we believe he was raised in a tractor cab on a diet of diesel-soaked sandwiches and out of date Red Bull.
His education is questionable, thought to be mostly derived from reading manuals and handbooks.
Suffice to say, his language is as colourful as an angry chopper driver who has just found out he will be working with the C-list carting team, two of which could not keep in-line with the pick-up reel if it jumped up and slapped them in the face.
It’s not clear how James got this job but we think it involved him demonstrating his detailed back-end knowledge – tractor back-end.
On a serious note, he does seem to know what he’s talking about, although we wouldn’t be able to tell if he wasn’t.
Since its launch in 1987 the evolution of Case IH’s Magnum tractor has predominantly seen it get bigger and more powerful. However, as it gears up for the digital age, the latest incarnation is much more technology focused.