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LAMMA 2018

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James Rickard

James Rickard

Head of Machinery
Briefing Media Agriculture

Biography

Some say James was conceived and born quite naturally, others say he was manufactured on a production line.

All we know is he has the uncanny ability to recite every model number of every machine ever created since Noah’s Ark.

As for his upbringing we believe he was raised in a tractor cab on a diet of diesel-soaked sandwiches and out of date Red Bull.

His education is questionable, thought to be mostly derived from reading manuals and handbooks.

Suffice to say, his language is as colourful as an angry chopper driver who has just found out he will be working with the C-list carting team, two of which could not keep in-line with the pick-up reel if it jumped up and slapped them in the face.

It’s not clear how James got this job but we think it involved him demonstrating his detailed back-end knowledge – tractor back-end.

On a serious note, he does seem to know what he’s talking about, although we wouldn’t be able to tell if he wasn’t.

Recent Articles

LAMMA 2018: The 30 new and updated tractor models you can't miss...

LAMMA 2018: The 30 new and updated tractor models you can't miss...

News | 10 Jan 18
Featuring more than 30 new and updated models, this year’s Lamma will be packed with a plethora of tractor developments.
IN PICTURES: Take a look behind the scenes at Fendt's Marktoberdorf tractor factory

IN PICTURES: Take a look behind the scenes at Fendt's Marktoberdorf tractor factory

News | 28 Dec 17
Viewed by many to be the Rolls Royce of tractors, we go behind the scenes of Fendt’s Marktoberdorf tractor factory, Germany, to see what goes into the production of these highly revered machines.
Pint-sized performers: Four simple-spec tractors for your farm

Pint-sized performers: Four simple-spec tractors for your farm

News | 20 Dec 17
Simple-spec tractors are often overshadowed by their flashy big brothers, but several manufacturers showed simpler models at the recent Agritechnica event.
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