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Word ‘milk’ banned for use in branding of plant-based products

Word ‘milk’ banned for use in branding of plant-based products

Producers using the term ‘milk’ to market purely plant-based products have been forced to rebrand.
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Ketosis: State of the Nation


Hidden ketosis is costing farmers about £220/cow as a result of production losses, increased disease and sub-optimal fertility.

To raise awareness of the issue, Elanco has launched Ketosis: State of the Nation, which will look at the facts, figures and advice about the disease.

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National incidence of ketosis

National incidence of ketosis

Every month, we will highlight the incidence of ketosis on a national level using figures from Elanco’s Ketosis Report.

Elanco currently analyses milk recording data from about 200 herds, representing 33,500 cows across England, Scotland and Wales. Analysing individual cow milk fat to protein ratio gives an indication of whether an animal may be affected by ketosis. A ratio of >1.4 suggests excess body fat may be being mobilised. The problem can then be investigated.

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Ketosis: the theory

Ketosis: the theory

Practical advice on tackling ketosis

Practical advice on tackling ketosis

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About Elanco Animal Health

Elanco is a global animal health company that develops products and knowledge services to prevent and treat disease in food animals and pets in more than 90 countries. With a 64-year heritage, we rigorously innovate to improve the health of animals and benefit our customers, while fostering an inclusive, cause-driven culture for our 5,700 employees. At Elanco, we’re driven by our vision of food and companionship enriching life – all to advance the health of animals, people and the planet.

Get in touch

Elanco UK AH Ltd, Lilly House, Priestley Road, Basingstoke, Hampshire, RG24 9NL
T: 01256 353131

E: elancoUK@elanco.com
W: farmanimalhealth.co.uk/ketosis

Check your regional status and request a report
W: farmanimalhealth.co.uk/sotn

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