LAMMA is the UK’s largest agricultural trade show, where over 850 exhibitors will host the most extensive array of farm machinery, equipment, and services to be found in one location anywhere in the UK.
Hi there and thanks for reading my advert, i hope it'll be as engaging and interesting as the company i'm working with! They're a brilliant business with offices in the UK and US. So there's always some cool stuff to be getting on with. So i'll start with some of the responsibilities and then what they're looking for.
In this role you'll report to the global marketing director, you will be supported by a brilliant and super friendly team in the UK and US. The main skills in the team right now are in social, demand gen, content, product marketing, sales enablement, as well as some softer skills, but i can tell you more about that when we talk! Dairy farming and tai chi enthusiasts are welcome!
Some more about the role:
Planning and execution of the customer communications and marketing strategy with an aim to increase engagement
Gathering of case studies, testimonials and other customer stories for both internal- and customer-facing use
Working collaboratively with colleagues to have an overview of the entire customer journey
Creation of customer-facing content
Gaining an understanding our customer landscape - from at-risk accounts to advocates - and being able to act upon this
Developing and nurturing the customer community and Customer Advisory Board (CAB)
Helping to run events such as conferences and roundtables
We are looking for you to:
Cares passionately about the customer experience
Have a successful track record of planning, executing and measuring customer-facing campaigns to drive loyalty and retention
Have some experience in B2B marketing, ideally within the tech sector and working with Enterprise level clients
Can think creatively and strategically about ways in which to delight and engage with customers to increase advocacy, and, ultimately retention.
Nice to have!
Knowledge of Marketo (marketing automation), Salesforce (CRM) and Engagio (ABM tool) a plus
Experience of working with colleagues across different timezones a plus
Copywriting and design skills a plus
UX industry experience a big plus
I'd love to tell you more about the company and what they're doing. I have a full job spec as well, so we can have a chat about what's on offer and I'll tell you more about it. I know this company well and they are a warm bunch of people, as well as like to go out and socialise. They have had a good deal of success in recent years, so this comes across in the way they treat their staff and interests on a day to day basis. You feel like you're part of a team as opposed to a cog in a machine, or constantly under appreciated. I really like these guys if you couldnt already tell! :-) Please send me a copy of your CV and we can discuss the next steps! This job was originally posted as www.totaljobs.com/job/82315496