LAMMA is the UK’s largest agricultural trade show, where over 850 exhibitors will host the most extensive array of farm machinery, equipment, and services to be found in one location anywhere in the UK.
Dairy Sales Manager (DSM) - Permanent - £40,000 per annum
About the Role :
The Dairy Sales Manager (DSM) is responsible for managing the development of sales of the Farm Animal Division’s nutritional and health products which will be sold directly to farmers through a network of Area Sales Managers (Dairy Team). Central to the roles success will be managing the Area Sales Manager (Dairy Team) network to ensure that they:
adopt the company’s philosophy of achieving sales based on building long term relationships with its customers. This will necessitate a patient but committed approach to following the Phase 1, 2 and 3 sales strategy.
develop sales based upon detailed analysis of Forage Audits, Rumen Status Audits and additional analytical services, assessing customer needs, providing sound advice, establishing best practice and ensuring excellent product performance.
develop and maintain a detailed CRM system.
Due to this potentially being a national role, the DSM should expect to spend at least two to three nights per week away from home. When not working in the field, the DSM will work from the company’s head office in Lytham.
achieve the company’s Area Sales Manager (Dairy Team) sales plan.
make regular weekly contact with the Area Sales Manager (Dairy Team) network via personal visit or telephone contact
work in the field with the Area Sales Managers (Dairy Team), providing them with selling skills and complete knowledge on how to sell our products and giving verbal and written feedback after each visit.
provide sales training to the Area Sales Manager (Dairy Team) network
keep the Area Sales Manager (Dairy Team) team up to date on competitor developments
Ensure that the Area Sales Manager (Dairy Team) team are efficient in their field call planning, focus and implementation. The DSM must ensure that the Area Sales Manager (Dairy Team) team:
personally provide one month’s forward planning calendar
develop effective "in-field" customer record systems and maps
capture customer and competitor information from the field
develop the company database via CRM
build relationships with Key Opinion Leaders within the territory
Analyse and use marketing and sales data
Attend Key National and Regional Shows
organize, manage and staff key shows and events both regionally and nationally.
where practical and in line with company strategy, support the Area Sales Manager (Dairy Team) at local shows and specialist dairy events
manage the follow up of all sales leads and collate all data
co-ordinate and facilitate farmer meetings, farm walks and open days
Universities and Colleges
build relationships with Key Opinion Leaders (KOL’s) in the field
work closely with the universities and colleges to establish knowledge and credibility of our products
where required, co-ordinate product trials
Ensure efficient and effective personal reporting
provide detailed daily, weekly and monthly reports
Participate positively in Regional Sales Meetings
effectively review sales performance in sales meetings
share best practice with colleagues
You must have a good understanding of dairy farming, with a higher agricultural education, an excellent concept of selling, understanding of customer service & care and a willingness to grasp and accept current Agri-Lloyd policies and procedures. Good IT skills (in particular PowerPoint and Excel)
Competitive salary and benefits package
Holidays that increase with length of service
Personal and Professional development
Pension Bonus and Health cover (after qualifying period)
The Tangerine Group is a privately held company based in Lytham. Within the group are ten limited companies, each operating as stand-alone entities. We specialise in the manufacture and sales of animal health and nutrition products for farm and companion animals, including veterinary and equine products. We’re passionate about being the best and you should be too!