Visit the UK’s leading indoor agricultural event, with eleven packed halls of the very latest in agricultural machinery and equipment. Now at the NEC, Birmingham this is free to attend and free to park.
Through the painstaking steps of our proprietary Seed to Seal production process, we produce the best, most authentic essential oils in the world. We are committed to providing pure, powerful products for every family and lifestyle, all infused with the benefits of our essential oils.
Our community of wellness started small in 1993, when D. Gary Young and Mary Young developed their first organic herb farming and distillation operation. Through Gary and Mary’s combined leadership, Young Living has grown to become the world leader in essential oils and wellness solutions. Headquartered in Lehi, Utah, with offices in Australia, Europe, Canada, Japan, and Singapore, as well as farms around the world, Young Living stays true to the Youngs’ original vision. With our steadfast commitment to essential oil purity, we’ve inspired millions of people everywhere to experience nature's gifts of wellness, to create abundance as Young Living members, and to discover new opportunities for lifelong transformations.
Under the direction of the Marketing Manager, you will be responsible for effectively understanding, adapting and implementing global brand strategies for Young Living brands and products. This role will focus on building meaningful consumer relationships with our brands by having consumer insight at the heart of all decisions. You will work closely with the rest of the marketing team in the UK and with teams overseas. You will be very closely linked with the commercial team, communications and digital engagement team, finance, sales and supply chain. You will regularly have contact with consumers themselves and should be adept at working at all levels.
Key Responsibilities Include:
Developing content and programs that accelerate product awareness, demand generation, and product adoption.
Evaluating the effectiveness and efficiency of current marketing strategies and tactics and make recommendations for changes and improvements.
Participating in the alignment process of brand plans with local teams to ensure local needs are considered
Collaborating with key stakeholders to develop product positioning and messaging that articulates the unique value of our products
Ensuring consistency of brand standards across all marketing platforms so that all execution complies with brand guidelines.
Working closely with the Supply Chain team ensuring you maximise stock availability. You will also be responsible for forecasting new launches and promotions.
Being In charge of all asset production and delivery for all launches and animations.
Contributing to all aspects of the creative process, including: strategy, campaign development and customer insight.
Participating in agency/supplier briefing process.
Measuring and reporting on the effectiveness of our product marketing
Leveraging data and tools to increase user engagement
Delivering best-in-class presentations to internal and external stakeholders
Major marketing deliverables to include:
Quarterly product marketing plans with a pipeline of activities
Up-to-date product marketing materials for multiple target audiences and channels
Detailed buyer personas, and case studies
Compelling product content and campaigns
Reports on activities, pipeline, product adoption, and other KPIs
Competitor, industry, and win/loss analysis
Estimated budget requirements for product marketing
You will have:
Extensive previous experience as a Brand Manager (preferably from an Network Marketing or FMCG background)
Bachelor’s Degree in related field (strongly preferred)
Hands-on experience as a product marketer who has a strong ability to execute
Superior collaboration skills, you will understand how to "manage by influence"
Demonstrable track record in localizing global value propositions and tool in a way that resonates with local markets in their local language. (ESSENTIAL)
Demonstrable success in product launches, sales enablement, and end-to-end execution of supporting marketing strategies. (ESSENTIAL)
Comfortable in a dynamic work environment
Uses data-driven insights to build strategies and make decisions
Demonstrable aptitude for strategy and positioning
Excellent written and verbal communication skills
Working knowledge of data analytics, marketing technology and/or ecommerce is a plus