Visit the UK’s leading indoor agricultural event, with eleven packed halls of the very latest in agricultural machinery and equipment. Now at the NEC, Birmingham this is free to attend and free to park.
Proving invaluable support to the Marketing/PR Manager, you'll help ensure the Aldi personality is always unique, powerful and consistent in the marketplace.
Insightful and knowledgeable, you'll help in all areas of product advertising, marketing and PR. That makes it an exciting and fast-paced team to join. With the ability to think on your feet, react positively to a variety of challenges and cope with anything we throw at you, you'll keep Aldi growing.
We do things our own way at Aldi. But whatever we're doing, we must be getting it right. With a wave of impressive sales figures behind us, we're opening new stores at lightning speed. Which means our marketing and communications need to keep up.
Digital Brand & Grocery Media • Planning and delivery of Aldi's Brand & Grocery digital media plan, ensuring integration with wider marketing campaigns and initiatives • Managing our media agency in the briefing and delivery of media schedules, ensuring that KPI's are agreed from the outset and that the plan is delivered on budget • Managing our creative agency, deliver creative assets in line with the agreed media schedule, ensuring they are both on brand and delivering innovative test and learn opportunities • Understand and interpret digital metrics - review performance of media and creative, taking forward learnings to future campaigns. Experience using Google Analytics and Double Click is desirable • Proactively stay abreast of competitor activity, channel developments and key industry updates • Develop considered, engaging proposals across key areas of responsibility
Partnerships • Build, manage and maintain partnerships with key third parties such as Red Tractor, Public Health England, Netmums, Teenage Cancer Trust, etc • Gather information regarding future campaigns and opportunities for Aldi involvement / promotion • Manage the communication of key campaigns to colleagues, collating Marketing Plans summarizing recommended activity • Maintain partnership activity planner and contact tracker
You will have • Previous experience working in a Digital Advertising role, either for a marketing agency or in-house • Experience within a marketing role, ideally briefing agencies, or being part of the agency brief process • Good understanding and experience of managing, delivering and reporting of digital communication campaigns, which could include display media, PPC, programmatic and website content • The ability to demonstrate an understanding of the measurements of the marketing methods, including a good working knowledge of digital analytics and reporting • A genuine interest in digital communications and in developing innovative, exciting digital creative that engages consumers • Attention to detail is a must • An analytical mindset, with a keenness to deliver a good creative solution • The ability to multi-task and balance a variety of different projects at one time • Interest in creativity and innovation • Excellent verbal/written communication • Strong time management skills • The ability to work independently and part of a wider, growing team This job was originally posted as www.totaljobs.com/job/83084783