LAMMA is the UK’s largest agricultural trade show, where over 850 exhibitors will host the most extensive array of farm machinery, equipment, and services to be found in one location anywhere in the UK.
Through their Farm Forward programme, McDonald’s aims to help farmers run thriving sustainable businesses, able to invest with confidence in the future. By undertaking research, sharing knowledge and tools and actively investing in the future of farming McDonald's is helping beef farmers tackle the ‘three Es’ of sustainability: economics; ethics; and environment.
In the first in a series looking at how we can measure success in beef, we discuss why McDonald’s wants to help beef farmers address the ‘three Es’ of sustainability: economics; ethics; and environment.
Well managed grassland has the potential to help beef producers achieve better returns, but it is an often overlooked resource. In the second part of this series, we look at ways to maximise grassland utilisation.
McDonald’s has more than 1,280 restaurants in the UK. More than 47,000 tonnes of British and Irish beef is used every year to make the 100 per cent beef burgers. All beef comes from farms accredited by a nationally recognised farm assurance scheme, such as Red Tractor. McDonald’s says it has been working with farmers, environmental groups and governments for more than a decade to help advance beef farming and production practices.