24 Hours in Farming is to agriculture what World Book Day is literature – a set day in the year for everyone in the industry to get behind.
The aim is to raise consumer awareness of the care, passion and dedication which goes into producing the food they eat.
Sponsored by Morrisons, the event urges farmers to take part by posting on social media using #Farm24, host events and talk to the media between 5am on August 10 to 5am, August 11, 2017.
One farmer who will be telling his story on the day is Kent-based Asparagus producer Andrew Brice.
Watch his video here.
For more about how to get involved with 24 Hours in Farming visit: 24hoursinfarming.co.uk
Tell Your Story. #Farm24