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A2 milk set for revival following aims to relaunch product

The A2 milk market is set for revival with a Shropshire producer aiming to single-handedly relaunch the product. Peter Hollinshead reports. 

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A2 milk set for revival following aims to relaunch product

Supermarket presence of the specialised milk collapsed following the withdrawal of the official UK marketing arm last summer, when its 15 supplying members were given notice to quit.

 

About one-third of cows produce milk containing a mixture of the A1 and A2 proteins, one-third A1 and one-third A2 depending on their genetic make-up, and Neale Sadler already has a 70-strong herd of A2 producers at his 85-hectare Bridge Farm, near Wem.

 

He said he has been contacted by people from all over the country who were ‘desperate’ for the product, as many are ‘intolerant’ to A1 milk, which can cause bloating and discomfort in some people.

 

He also believed it helps in cases of irritable bowel syndrome and eczema.


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Mr Sadler said he passionately believed it was ‘the right thing’ to get the product back on the market, which he put ahead of any commercial consideration.

 

He said: “They say 20 per cent of the population has an intolerance to A1 protein in dairy, and I believe most of that 20 per cent would continue to consume dairy if they could avoid the A1 problem.”

 

However, because of restrictions placed on using the A2 name, he said he would have to promote the product as ‘A1-free milk with A2 protein’.

 

He is currently looking to purchase more A2 cows to double herd size and has already installed his own pasteuriser ready for a mid-February launch.

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