Farmers were encouraged to embrace social media to promote themselves and their businesses at the NFU 2013 Conference in Birmingham
Speaking at the social media session, CEO of Social B, Lynsey Sweales, told a room of farmers to make themselves heard, push important campaigns and bring everything in the agricultural sector together.
“If you’ve got something to say, say it. You’ll see how powerful Twitter is and how it can benefit you as a farmer and as a business, she said.”
“Without social media and Twitter, would #BuyBritish have been as popular and powerful? I’m 99 per cent sure it would not.”
“It’s a hugely powerful tool. Farmers are embracing blogs to tell people about where their food comes from and all about the industry. If you look onLinkedIn there are lots of farming discussions going on.”
Yesterday, the NFU 2013 hash-tag campaign trended worldwide with both conference tweets and anti-badger cull campaigners flooding Twitter with their messages.
“The badger cull hijackers’ plan back-fired yesterday. They helped the hash-tag trend worldwide and anyone following the NFU 2013 Conference online would have skipped down to the Tesco stores for more information,” she said.
“Be warned; people will tweet negative things. Anti-campaigners and people out there will try to push their opinion. Ignore them. They want you to reply and get you into trouble. Bite your tongue and go for a coffee. They will always be there but just ignore them.
“Don’t be afraid of Twitter; get out there!”