Tim Rycroft will take up the role on August 31
Tim Rycroft has been appointed chief executive of AHDB and will take up the role on August 31.
Mr Rycroft is currently chief operating officer of the Food and Drink Federation (FDF) and will replace outgoing chief executive Jane King.
During the intervening period the interim AHDB CEO will be Ken Boyns, AHDB Chief Finance and Operations Officer.
While at the FDF, Mr Rycroft has been responsible for strategy and corporate affairs, as well as overseeing the federation’s policy on diet and health and on competitiveness. He is also a former Government Special Adviser.
AHDB Chair, Nicholas Saphir, welcomed the appointment.
“His experience, both in his previous commercial and FDF roles as well as his knowledge of the industry, makes him ideally equipped to lead the significant change that we have started to introduce to the organisation,” he said.
“Tim will spearhead the ongoing programme when he joins us full time at the end of August, but in the meantime Tim, Ken Boyns and I are making sure that the work in progress is not held up while waiting for Tim to officially take up his new role.”
Mr Rycroft said: “It is tremendously exciting to be asked to lead AHDB at this critical moment in its history.
“Nicholas Saphir and the team have set out a bold vision for change. Now this must be swiftly delivered so we can continue to play our vital role as a source of competitive advantage, underpinning a world class food and farming industry.”