AHDB has held levy rates for the third year running.
The levy board had recommended a 1.96 per cent increase (about £120,000) in potato levies but following discussions with industry it was decided rates would be held given the continued pressure in the sector.
Forecast AHDB net levy for 2015/16 is £57.3 million, supplemented with grants and commercial income of about £8.3m. AHDB underlined that levies from each commodity sector were ringfenced to be spent within that industry.
AHDB Chairman Peter Kendall said: “We do a lot of good work but we can still work smarter and be more responsive and more effective for farmers and growers through being more focused and more joined up.
“During this year we will be thoroughly reviewing our strategies and activity plans. We will be discussing our spend priorities with levy payers - where best to focus our limited levy resources to deliver greatest impact for the long-term success of the industry.”
AHDB will rebrand its levy sectors this summer to reflect a move closer to a more joined-up organisation.
The rebrand is expected to cost up to £60,000 of levy payer cash.