AHDB dairy is hoping to repeat the success of the meat sector
AHDB dairy has launched its trade development programme at Sial and is hoping to emulate the meat sector’s export success.
Lucy Randolph was announced as senior export manager for AHDB dairy on October 6.
Ms Randolph said it was a new export campaign to support British dairy.
"It is a change of direction to support British dairy.
"At Sial, it is to say we are here and this is what we are going to be doing.
"It is going to be a year of deciding how we want to approach this and how we can help them."
"We need to be here so producers are aware we are here to help and retailers can feel they can come to us to do a British dairy promotion."
Tom Chatfield, director at Quickes in Devon, said: "I think it is really important considering how dairy farming has been recently, we need all the help we can get.
"We are in a really fortunate position where we are able to add good value to our milk and have a sustainable business in cheese making but not many dairy farms are."
Quickes has grown its exports from 20 per cent of production to about 40 per cent in the last few years.
"Exports are a big deal for us and there are good prospects for that to continue certainly in the next few years.
Marta Skomoroko, from Grandma Singletons in Lancashire, said: "We are exporting about 90 per cent of our cheese to countries such as China, India and Brazil.
"British cheese is very traditional and it has been very popular."