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Aldi forms first direct relationship with supplier

Aldi has partnered with Chapel Farm in Warwickshire to supply Aberdeen Angus calves for its specially selected steak range


Alex   Black

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Aldi forms first direct relationship with supplier #beefgb

Aldi has launched its first calf rearing scheme to supply Aberdeen Angus calves for its specially selected steak range.

 

It is the first initiative of its kind for the discounter.

 

Family-run Chapel Farm in Atherstone, Warwickshire will rear a herd of 240 dairy bred, Aberdeen Angus sired calves.

 

Security

 

Steven Pass said the move had given the farm security and he was planning to double its capacity over the next year.

 

He said: "We’ve already been able to plan for the future with confidence.

 

"Aldi’s headquarters are just down the road and so the team have been able to spend a lot of time on the farm getting to know us and how we work.

 

"It’s been a really straightforward process and we have established a strong working relationship already."

 

Support

 

Aldi said the move demonstrates its ’longstanding support for British farming’ and a commitment to quality products.

 

Tony Baines, Joint Managing Director, Aldi Corporate Buying said: The launch of our own calf rearing scheme is the natural extension of that.

 

"By investing in Chapel Farm, we’re strengthening our relationships with our suppliers and working with them directly to ensure our customers can enjoy the highest quality British-sourced Aberdeen Angus beef."


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