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Aldi launches Welsh lamb range

Aldi has announced it will stock PGI Welsh lamb across 29 of its south and west Wales stores

 


Alex   Black

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Alex   Black
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Aldi launches Welsh lamb range #sheep365

Aldi has committed to stock five new Welsh lamb chops, leg steaks, half leg of lamb, lamb breast joint and shoulder joint across 29 south and west Welsh stores.

 

The new range of Welsh Lamb products was officially launched at an Aldi store in Cardiff Bay, by Cabinet Secretary for Environment and Rural Affairs, Lesley Griffiths.

 

Ms Griffiths said: "Food and drink is a Welsh success story with Welsh Lamb at the forefront of our range.

 

"Hopefully this will encourage Aldi to extend the initiative to more of its stores nationwide, which would provide a significant boost to the Welsh lamb trade."

 

Welcome news

 

Wyn Evans, NFU Cymru Livestock Board Chairman said: "This commitment by Aldi to stock PGI Welsh Lamb is very welcome news for the livestock sector in a time of uncertainty ahead of Brexit negotiations.

 

"We know we have a great product and story to tell and that our PGI Welsh Lamb is the best in the world, so it is encouraging that Aldi has recognised this quality.

 

"Hopefully this will be the start of a long term relationship between the retailer and Welsh lamb producers and we must aim to build on this positive relationship long into the future."

 

Will Barstow, Fresh Meat Buying Director, Aldi UK said: "We are delighted to be introducing five new Welsh Lamb products to our existing fresh lamb category as part of our commitment to farmers and local sourcing.

 

"Fresh lamb is a versatile product that can be used all year round and we are confident that the new lines will prove popular with shoppers at our stores in south Wales."

 

Vital

 

HCC communications lead Owen Roberts said it was vital Welsh red meat was available across the retail industry.

 

"Statistics from market research specialists Kantar Worldpanel show the volume of lamb sold by Aldi increased by nearly 14 per cent over the past year and increasing numbers of their consumers are buying more fresh produce," he said.

 

"Aldi now joins other multiple retailers like Asda, Co-op, J. Sainsbury, M&S, Morrisons, Tesco and Waitrose in stocking branded PGI Welsh Lamb products."


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