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Arbos ambitions: Chinese-backed Italian manufacturer on a mission

At a recent press conference, Italian-based machinery manufacturer, the Lovol Arbos Group announced several major projects it wishes to complete in the near future.



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Having entrenched itself in the Italian 'motor valley,' Lovol Arbos is set to take on Europe with a range of agricultural machinery.

Entitled ‘Warm Up 2016,’ the group outlined three main intentions; develop its product range including tractors and harvesters, design a distribution model, and proceed with the takeover of new companies.

 

Lovol Arbos made itself known at last year’s Agritechnica, showing a range of Arbos-branded tractors – a revived Italian brand last used in 1994. Owned by Lovol Heavy Industries, one of China’s biggest agricultural and industrial manufacturer’s, the group set up base in the Italian ‘motor valley’ four years ago with the intention of expanding its product range and international presence.

 

In 2015 alone, the concern took complete control of seed equipment specialist Matermacc and finalised its takeover of compact tractor manufacturer Goldoni, whose production - after being on hold for 14 months - was re-launched in January.

 

The main goal for 2016 is to launch its 5000 series range of tractors throughout Europe, previewed at last year’s Agritechnica, comprising four models ranging from 100-130hp. Also on show was the 6000 and 7000 series range of tractors, both of which are currently in prototype phase, and will eventually take the manufacturer’s tractor portfolio up to 260hp.

Arbos made itself known at last year's Agritechnica show in Germany, previewing several prototype tractors ranging up to 260hp.

In addition, the group is working to complete a combine harvester project before the end of 2019. Based on recovered drawings of a previous Arbos combine, it retains much of the Italian manufacturer’s ideas and concepts. Expect to see a concept of the combine and the full line-up of tractors at this year’s Italian Eima machinery show.

 

Regarding the UK market, Matermacc equipment is now available through the firm's own distribution channels, formerly Weaving Machinery. As for Arbos machines, the firm has made the bold claim it will have tractors available in the UK. Tractors are currently being previewed throughout Europe, with full production expected to start in 2017.

 

So what makes the manufacturer think it can compete in an already saturated market? Arbos says its products will offer good value for money backed up by a strong distribution network. Time will tell.

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