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British dairy celebrating maiden Middle East export success

A Cheshire-based dairy is celebrating after becoming one of a select few brands exporting fresh British milk to the Middle East.


Ryan   Wood

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Ryan   Wood
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British dairy celebrating maiden Middle East export success #ProudofDairy

Family-run Nemi Dairy now has its products on the shelves of six hypermarkets after it was approached by Y International - the UK export arm of Lulu Group International.

 

The process

 

The milk is pasteurised at the dairy before being transported in chilled vehicles to a temperature-controlled warehouse in Birmingham.

 

Each bottle is then re-packaged with an Arabic label and palletised using special insulating material. It arrives at the airport on chilled vehicles and is air-freighted directly into the region’s central warehouse.

 

The milk is temperature checked constantly throughout the journey and never goes above 5°C.

 

Within days it is on the shelves ready for consumers to buy.

 

 

Andrew Henderson, managing director, said: ­“It is incredible to think that our farmers are milking their cows and then days later that milk in on the shelves in the Middle East.

 

“We are delighted to work with Y International and Lulu Group - they are showing a tremendous amount of support to us and our industry and we hope this will transpire into a long-standing relationship.”

 

Lulu Hypermarket chain is the largest of its kind in the Middle East. Currently, Lulu operates 134 stores and 14 malls throughout UAE, Qatar, Oman, Saudi Arabia, Kuwait, Bahrain, India and, more recently, Malaysia.

 

Adnan Ahmed, a senior buyer said: “It is great to work with a company that is so passionate about their products. So far, we have received good feedback from our store managers over in Qatar and we will be running in-store tastings over the coming few weeks.

 

“At Y International, we specialise in exporting and managing the chill-chain and it is great when we can champion small British producers like Nemi Dairy.”

 


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