A staggering report in to how connected we are to our countryside reveals that not only have thirteen percent of Brits not visited the countryside in more than two years, but can’t identify staple countryside sights like barn owls.
We are lucky enough to live in one of the most beautiful places in the world when it comes to nature - you can’t beat a day out in the British countryside, can you?
But it would seem that not all Brits feel the same.
New research looking at how connected we are to wildlife has revealed some staggering insights: A third couldn’t even identify a barn owl, one of the most common sightings when out in the British countryside, and overall, a shocking sixty-nine percent (seven in ten) of those asked ’feel they are losing touch with nature.’
The study, commissioned by Jordans on behalf of the Jordans Farm Partnership*, highlighted how lacking in knowledge we’ve become when it comes to recognizing some of the most familiar British wildlife.
Seventeen percent stated they had never seen a toad while thirteen percent said they had never laid eyes on a hedgehog.
It’s disheartening to read seen as research from the 2016 State of Nature Report showed that more than half of British farmland species are in long-term decline and what’s more, how will the future generations learn about Britain’s countryside and wildlife?
The British countryside provides essential habitits for our native wildlife and allowing children access to that knowledge is imperative to its future.
It’s surprising to find that nearly four in ten parents admitted that they ’don’t know enough to teach their children about British wildlife.’
Janel Fone, Director of Marketing and Development at The Wildlife Trusts, said: “We believe that everyone should have the opportunity to experience the joy of wildlife and wild places in their daily lives and this research by Jordans provides an interesting insight into how connected people feel towards the natural world. We are proud to be working with a company like Jordans Cereals who through their British farming supply chain are making a positive difference to the natural world and helping The Wildlife Trusts achieve its vision of restoring nature."
*Jordans Farm Partnership, which brings together The Wildlife Trusts, LEAF (Linking Environment and Farming), The Prince’s Countryside Fund and 40 progressive British farms that grow cereals for Jordans. The partnership is designed to promote sustainable farming with a commitment to give over 10% of land on Jordans farms to British wildlife.