Devon young farmers have launched a safety initiative to encourage farmers to recognise the importance of wearing a seatbelt when driving a tractor.
The campaign, #buckleupforiceman, stemmed following the tragic death of Todd Riggs when he was crushed by a trailer on Tuesday July 20.
Friend and fellow young farmer Craig Rowland prompted the social media plug to challenge more farmers to wear their seatbelt when out and about.
He said: “Me and my mates have lost a wingman and he was the best wingman you could ever wish for.
“We know it is not practical to wear a seatbelt 100 per cent of the time, but if Toddy had been wearing one he definitely would not have been thrown out.
“If the loss of our hero can help save the lives of others, we have done a small piece of good.”
The challenge will see people nominate farmer friends and family to ‘buckle up’, take a photo or video, share on social media and tag at least two more people to do the same.
Mr Rowland said with Farm Safety Week in full swing (July 24-28), the challenge came as ‘very apt timing’.
“It has all been so close to home in the last seven days,” he added.
“Iceman was Toddy’s nickname. We are not sure where it came from, someone just called it him one day and it stuck.
“We are also getting stickers printed to stick on tractor doors and windows with the #buckleupforiceman hashtag.
“Hopefully it will be enough of a reminder to wear your seatbelt when out on the roads.”