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Budweiser hits target for 100% British barley sourcing

In 2014, when it set the target of 100% by the end of 2020, the brewing giant imported all of its barley

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Budweiser hits target for 100% British barley sourcing

Budweiser Brewing Group UK&I, part of AB InBev, has announced it has achieved its goal of sourcing 100 per cent of the barley used for its UK-produced beers from British farms.

 

The brewing giant said reaching the milestone eliminated the need to import barley, reducing carbon emissions and championing British agriculture.

 

Beers

 

The group produces some of the UK’s most popular beers, including Budweiser, Stella Artois and Corona, brewed in Magor in South Wales and Samlesbury in Lancashire.


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Its UK breweries produce more than 20 million bottles and cans of Budweiser each week.

 

Prior to 2014, when it made the commitment to 100 per cent British sourcing, Budweiser Brewing Group imported 100 per cent of barley used for Budweiser.

 

Working with agronomy, grain trading and malting partners, the brewer introduced a new type of grain, known as ‘Explorer’, to the UK, which met the specific standards for Budweiser’s famous recipe.

 

There are now more than 300 farmers growing barley for Budweiser in the UK, covering more than 6,000ha and producing 40,000 tonnes of barley each year.

 

Barley

 

Eric Wright, from Wrights Agriculture, Leicestershire is growing Explorer barley for Budweiser.

 

“As a proud British farmer, it is really important to me that what I produce is used in this country and supports our economy. It is great to know what I do is at the heart of the supply chain for a home-grown and home-consumed product.”

 

Paula Lindenberg, president of Budweiser Brewing Group UK&I, said they were proud to reach the goal despite the uncertainties of Covid-19

 

“Local communities are the lifeblood of this country, so we are absolutely committed to supporting them, creating more efficient supply chains, and brewing the UK’s most sustainable beers.”

 

Lee Robinson, executive director of seed at Agrii, added it had been a tough year for British farming.

 

“The Covid-19 outbreak had a huge effect on the supply chain and the unusually wet weather in August significantly impacted harvest.

 

“There is now undoubtedly more awareness amongst the public of where the food and drink they consume comes from which is why it is so important for British companies like Budweiser Brewing Group to support their local industries.

 

“We are delighted to help the UK’s biggest brewer achieve this milestone.”

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