Canadian consumers will soon be seeing far more Welsh Lamb in their shops following the announcement that a major retail chain will be stocking the product in hundreds of shops across the country and holding promotions in partnership with the Wales-based meat promotion agency Hybu Cig Cymru.
Branded, skin-packed PGI Welsh Lamb cutlets will be available in over 300 stores nationwide; at Loblaws supermarkets in Ontario, Provigo stores in Quebec, and at branches of Your Independent Grocer and Zehr’s nationwide.
Tasting events will also be held at many stores across Ontario and Quebec during the autumn, giving Canadian customers the chance to sample the taste of Welsh Lamb for themselves.
“Canada has been an important target market for HCC and our partners in the Welsh red meat industry for some time but until now its availability has been relatively small,” said Deanna Leven, HCC’s export development executive.
“This news is therefore a major step forward in the Canadian retail market. It is hugely significant for the Welsh lamb industry to see these new products available in 300 stores country-wide, and for a major supermarket chain to be working with us to hold promotions in-store and on online platforms.
“It is also a great opportunity to raise awareness of the product in north America, given the potential opening of the US market in the future.”