The free digital magazine is being sent to tens of thousands of secondary school teachers and career services advisers to shatter the negative perception that agriculture is a low skilled, low paid career.
The publication is designed to be shared with students as it highlights career opportunities around the STEM (Science, Technology, Engineering, Maths) curriculum among others.
The launch is part of the #ThisIsAgriculture campaign, borne out of research which revealed how agriculture is rarely sold as an exciting option for bright minds in schools.
This, coupled with a huge lack of understanding about the career opportunities available, means the wider public still hold outdated, stereotypical views of what agriculture is and what it has to offer.
National Careers Week
The digital magazine is co-inciding with the 2020 National Careers Week (NCW) and its publication has been applauded by NCW Chief Executive Nick Newman who confirmed agriculture is massively under-represented despite the exciting opportunities it offers.
He said: “Job security, making a difference and achieving a work/life balance are top of the list for talented young people looking to embark on their careers.”
“This new magazine highlights these benefits are there for the taking in agriculture, it offers great content, throws up interesting discussions and I applaud the direction the industry is taking.
“We are excited to share this content on a social media platform that sees stratospheric activity throughout the whole of National Careers Week.”
The digital magazine is free and available to view at www.fginsight.com/thisisagriculture
Show your support for National Careers Week 2020: