It comes as part of Co-op’s pledge to switch all its fresh bacon and lamb to 100 per cent British from May 1 2017
Co-op has launched a 100 per cent Scottish Ayrshire side bacon range to be stocked across 60 of its Scottish stores.
The bacon is produced under the retailer’s own-brand, premium Irresistible range, and will be sourced from 12 farms across North Aberdeenshire and Angus.
Ben Grant, the Co-op’s chilled goods buyer, said: "We know that Scottish customers want to eat Scottish produce so we’re delighted to be able to launch this new range of Ayrshire bacon which consumers can enjoy, knowing it has been made exclusively from Scottish-reared pork.
"Being able to swap our existing bacon products to 100 per cent Scottish pork provides further evidence of our commitment to supporting the nation’s farmers and gives shoppers another opportunity to buy home-grown products."
Patrick Stephen, a pig farmer from Inverurie, said: “Scottish pig farmers are extremely proud of the Specially Selected Pork we produce which is reared in Scotland to standards which are second to none when it comes to animal husbandry and welfare.
“I look forward to other retailers seizing the opportunity to stock a brand which meets consumers’ requirements for provenance, quality assurance and taste.”
NFU Scotland’s Food Chains Policy Manager John Armour said: "NFU Scotland continues to challenge all retailers to identify ways they can support the Scottish farming sector and give their customers the chance to buy clearly labelled Scottish produce from their shelves.
"Our wider strategy of engagement with all retailers is gaining real traction and this Co-op deal builds on other recent successes in getting more Scottish-labelled beef, lamb and pork into more and more Scottish stores."