A farm shop and cafe business has been inundated with positive messages after it was targeted by vegan trolls on Facebook.
Over the last 12 months, Tottingworth Farm in East Sussex has been targeted with negative comments on the review section of its Facebook page.
The farm has also been subject to regular protests on site.
A post on their Facebook page reads: "We have been targeted by a minority of vegan extremists who have chosen to express their views by protesting at our farm on a regular basis and writing offensive and insulting comments on our social media pages.
"We have chosen during this time to ignore their actions but sadly, over the last few months, they have expressed their views by giving irrelevant one star reviews purely down to their own beliefs.
"This has therefore reduced our rating unfairly. We have had to remove the review section from our Facebook page for the time being, due to the upsetting nature of these comments.
"We understand that everyone is entitled to their own opinion and dietary choices. However, by protesting and writing hurtful reviews is not fair on a farming business that has been in our community for many generations.
"We feel our business is not a place to express extreme vegan views, as this can be deemed as a personal target on a way of life within the agriculture industry.
"We would like to thank our loyal customers who support our family business and look forward to continuing to provide locally sourced quality products for our community."
However, the post has been met with a wave of positive comments from people in the industry and those from the local community.
Zoe Small posted: "Local to me, a fantastic long running family business with a great reputation, brilliant selection of services and very friendly. Just because a small group of people are trying to put you down - any person who has visited you knows the truth."
Mike Harding wrote: "Keep up the good work. You are very much appreciated by the local community."
Helen Mason posted: "Small, local butcheries are important to our local farming businesses and small holding businesses. You have a great and supportive following. I respect vegan and vegetarian choices but targeting you isn’t going to stop people eating meat. I’m sorry you are having a rough time. We are still shopping with you."
This news comes just months after a young farmer appeared on BBC Two’s Victoria Derbyshire show to speak about how farmers are increasingly being targeted by militant vegan activists.
Alison Waugh, a trainee from Northumberland, spoke about protesters vandalising farms using graffiti and making their lives difficult.
She also pointed out the irony of those who claim to love animals and peace to make death threats.
She said: "When you get called murderers and rapists, that’s really overstepping the mark.
"It’s crushing when you take as much pride in your animals as we do."
"You do get death threats... and that’s quite ironic coming from people that want peace for animals".— Victoria Derbyshire (@VictoriaLIVE)
Trainee farmer Alison Waugh says her industry is being attacked by "militant" vegan activists pic.twitter.com/Ipr5buCLyn
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