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Dairy industry needs to unite to tackle vegan campaigns

The NFU has called on industry bodies to treat the campaigns as a wakeup call



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Dairy industry needs to unite to tackle vegan campaigns #teamdairy

High profile vegan campaigns against the dairy industry need to be a wakeup call, according to NFU dairy board chairman Michael Oakes.


He called on industry bodies to unite to tackle the campaigns with information on the nutritional benefits of dairy and animal welfare.


“There is loads of good stuff about dairy. We need to be more positive,” he said.


Advertisements from Go Vegan World (GVW) caused anger when they appeared in The Sunday Telegraph in February, as well as on billboards and signs round the country. The adverts claim ‘humane milk is a myth’ and ‘dairy takes babies from their mothers’.

 

Demoralising


Mr Oakes said he was ‘appalled’ at the newspaper and it was ‘demoralising’ for dairy farmers.


“It makes you angry. We are really conscious of welfare. The way we look after them is key. The last thing we want is any animal suffering. It portrays us in a really poor way which does not reflect our membership.”


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Vegans

GVW campaign director Sandra Higgins, who also runs Eden Farmed Animal Sanctuary in Ireland, said Mr Oakes ‘completely misses the point’ of veganism.


She also urged farmers not to feel threatened as they would be needed ‘more than ever’ in a vegan world.

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