Aiming to serve its customers better, Agco has created a new dealership strategy which will see a realignment of its dealer depots to create dedicated brand sales hubs. In addition, dealer sales teams will be reorganised to focus on specific brand responsibilities.
Not affected by the new arrangements will be parts and service support for all Agco products, which will continue to be offered from all depots.
As reported previously, Fendt and Massey Ferguson will offer a full-line of products through their dedicated distributor channels including mowers, tedders, rakes, balers and combines. Valtra will offer tractors and, where beneficial, they will be sold alongside Fendt. Challenger tracked tractors and sprayers will be offered as complementary products across all sales channels where appropriate.
“We recognise that our brands are the main drivers of the business,” says Mark Casement, Agco director distribution management UK and Ireland. “The way Agco supports its dealers and end-users puts the emphasis firmly on boosting the customer experience with our individual brands.”
The programme has already begun in Scotland, which began in late 2016. The first four key Agco distributors in England to implement Phase 1 of the new structure are Chandlers (Farm Equipment), Lister Wilder, Peacock and Binnington, and Thurlow Nunn Standen.