FG BUY&SELL        FARMERS WEATHER       ARABLE FARMING        DAIRY FARMER      FARMERS GUARDIAN        AGRIMONEY        OUR EVENTS        MEMBERSHIP BENEFITS        BLOGS        MORE FROM US

You are viewing 1 of your 2 free articles

You’ll need to join us by becoming a member to gain more access.
Already a Member?

Login Join us now

Fake farms not fraudulent, says food crime boss

News

Fictional farms created by big retailers are not fraudulent, despite the fact ‘misrepresenting the origin of a product’ qualifies as fraud.

Twitter Facebook
Share This

Fake farms not fraudulent, says food crime boss

That is what Andy Morling, head of the National Food Crime Unit, told Farmers Guardian at a Westminster Food and Nutrition Forum event last week.

 

The NFU has blasted retailers, including Tesco, for using fake farm brands such as ‘Willow Farms’ and ‘Boswell Farms’ to sell products which have sometimes been imported from abroad.

 

A YouGov survey commissioned by the union found three in five people who believed the products were ‘definitely’ or ‘probably’ British said they would feel misled if they found out the food was from another country.

 

Mr Morling said: “As far as I am concerned, the farm brands do not meet the criteria of fraud because the rest of the packaging explains where the food comes from.”

 

Deliberate deception

 

But James Gray, the new chairman of the Tenant Farmers Association, said while the practice may not be fraud, it was certainly ‘deliberate deception’.

 

“It makes our members really annoyed and it does not help the farming industry”, he added.

 

“This kind of shabby behaviour has to stop. The reason retailers use these brands is to trade on the high-quality provenance perception of British food. It is deceptive.”

 

An NFU spokesman said in response to the union’s complaint about fake farm brands, Defra had ‘asked the lead authorities to draw the relevant legal provisions to the attention of food business operators’.

Twitter Facebook
Rating (0 vote/s)
Post a Comment
To see comments and join in the conversation please log in.

More News

Dairy cattle prices recover after 'awful' March 2015

Prices have risen significantly following lows last spring.

Agri-Innovation Den: Last year’s finalists forging ahead

Agri-Innovation Den’s 2016 crop of finalists is making a big impact, through smart choices, exciting collaborations and sheer resolve. Six months after pitching to the dragons, fast-paced change and fruitful relationships are being reported.

Half of farmers lose TB cross-compliance appeals

More than half of all farmers who lodged an appeal against imposed fines for overdue TB tests in Wales have been rejected.

Making tax digital dropped from Finance Bill - Farming chiefs welcome news

Government have dropped some ‘contentious measures’ as it looks to ensure the Bill is passed before May 2.

'These extreme views aren’t shared' - public rejects anti-farming vegan campaigns

Over half of the public were less likely to become vegan as a result of recent advertising in the national press.
FG Insight and FGInsight.com are trademarks of Briefing Media Ltd.
Farmers Guardian and FarmersGuardian.com are trademarks of Farmers Guardian Ltd, a subsidiary of Briefing Media Ltd.
All material published on FGInsight.com and FarmersGuardian.com is copyrighted © 2016 by Briefing Media Limited. All rights reserved.
RSS news feeds