The Wildlife Trusts and LEAF have created a nature-friendly farming model across 44,500 acres as part of a new farm partnership.
Linking Environment and Food (LEAF) has joined The Wildlife Trusts and Jordans in a new collaboration known as Jordans Farm Partnership.
The new partnership will promote sustainable farming practices and address rural development issues through the Prince’s Countryside Fund.
42 arable farms will be embarking on a new model for sustainable farming and will maintain nature-friendly corridors on farmland in a bid to enhance the natural environment and support farming communities.
Five farms are currently piloting the scheme to set high standards for nature-friendly farming, and from this summer, all 42 farms which supply grain to breakfast cereal brand, Jordans, will undertake a wide variety of measures to protect water and soil, building on their longstanding commitment to support wildlife on at least 10 per cent of their land.
Paul Murphy, chief executive of The Jordans and Ryvita Company said: "The Jordans Farm Partnership builds on Jordans’ 30 year commitment to wildlife.
"We are delighted to have the support of our 42 farm suppliers who have already done a great deal to support wildlife on their land.
"Our new model will ensure 44,500 acres of British countryside, equivalent to a city the size of Bristol or Nottingham, is managed to high environmental standards.
"At the same time we will continue to work with The Prince’s Countryside Fund to provide support for rural development.
"We believe this collaborative and flexible approach is the best way to address the range of issues that impact upon the British Countryside.
"It also establishes a practical and scalable model for other organisations that are genuinely interested in rural sustainability and biodiversity to emulate.”
The Jordans Farm Partnership has been set up to address key issues facing rural communities, including the decline in priority wildlife species, the requirement to produce more food to feed a growing population and an need to reduce greenhouse gas emissions associated with agricultural output, as well as to provide support for rural communities which may be struggling from social and economic changes.
Caroline Drummond, chief executive of LEAF said the partnership is very exciting and one which ’LEAF is proud to be part of’.
"Jordans’ farm suppliers already have an excellent track record of farming for wildlife and this new partnership will deliver even more.
"By requiring all its farm suppliers to become LEAF Marque certified, Jordans are making a firm commitment to the delivery of sustainable farming across the whole farm, including soil and water management, energy and waste management, pollution control, crop health and protection as well community engagement.
"We are greatly looking forward to working together as part of this unique collaboration towards a food and farming system that encourages nature and landscapes to thrive; supports livelihoods and local communities and has public health and wellbeing at its heart."
The main goals for The Jordans Farm Partnership are summarised as follows: