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#Farm24 hits 112 million high

A HUGE thank you to everyone who contributed to making 24 Hours in Farming 2016 a massive success, with #Farm24 being seen 112 million times.

 



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More than 15,500 posts were made yesterday across social media and, despite stiff competition from the Olympics and A’Level results, #Farm24 trended in the top five on Twitter for most of the day reaching number two position at its peak.

 

The campaign, which was this year sponsored by NFU Mutual, was most successful on Twitter again this year but Snapchat, Instagram and Facebook were also being used throughout the day.

 

We think the award for the greatest staying power goes to Andrew Paterson in Scotland who was tweeting for a total of 23.5 hours (starting at 2.30am), when last minute baling followed by calving duties kept him busy all day and night.

 

Other key elements of this year’s 24 Hours in Farming were:

  • A National Lottery #Farm24 tweet featuring Olympic boxer Nicola Adams
  • A tweet from Defra Secretary Andrea Leadsom
  • Farmer Andrew Ward going to extreme lengths to highlight the issue of rural crime
  • Farming personalities Adam Henson and Amanda Owen both joined in
  • As well as farmers, the whole industry took part from Defra, to the farming unions, research units, agricultural businesses and advisors, farmers right down to work experience students
  • The campaign being picked up by national and local media across the country

 

We would love to hear what your highlight was? Tweet us using #Farm24highlights

 


Read More

24 Hours in Farming: 10 of the best photos 24 Hours in Farming: 10 of the best photos
Fantastic #Farm24: Video highlights Fantastic #Farm24: Video highlights
24 Hours in Farming: Our favourite videos 24 Hours in Farming: Our favourite videos
#Farm24 video competition winner! #Farm24 video competition winner!

Re-live it!

Read the FGInsight Storify feed here


24 Hours in farming 2017

24 HOURS IN FARMING 2017

24 Hours is Farming is back and this year it will be even bigger and better?

 

Join our Facebook event to find out more on how to get involved.

 

Visit 24hoursinfarming.co.uk

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