24 Hours in Farming is off to a great start this morning with #Farm24 already trending at number one on Twitter in the UK.
Facebook, Instagram and Snapchat also have high volumes of farming activity as the nation’s farmers take to social media for a full 24 hours to showcase what they do.
The aim is to give consumers far more of an insight into how much effort goes into producing the food they eat and maintaining the British countryside.
Anyone involved in the industry can take part - simply post, share photos and/or videos about the work you are doing and include #Farm24 in your posts.
The event will profile on Twitter, Facebook, Instagram and SnapChat.
In addition, our sponsor Morrisons will be hosting hundreds of farmers at its stores between 2-4pm talking to consumers about farming.
More than 100 stores are taking part and children who visit the stores will be given goody bags containing produce samples, copies of a special Junior Edition of Farmers Guardian, which can be downloaded here and farming fact sheets, also available to download here.
Throughout the day, we will be bringing you highlights of the action from across the social networks as well as updates on news coverage of the event.
In addition, we will be celebrating the very best posts with more than £1,000 of prizes to give away.
We are looking for winners for 24 categories over the 24 hours including the best picture, best film and the funniest post. For a full list of categories and prizes CLICK HERE.
24 Hours in Farming is back and this year, supported by Morrisons, it will be bigger and better than ever.
From 5am on August 10 until 5am on August 11, 2017, we want everyone in UK agriculture to tell their story to show consumers just how much passion and commitment goes into producing the food they eat.
There will be more ways than ever to get involved in this year’s 24 Hours in Farming on August 10-11 2017.
As well as posting on social media, why not take part in a face-to-face event such as hosting an on-farm event, giving a talk to a local group or perhaps even an interview to a local newspaper or radio station.
"Morrisons is pleased to sponsor ‘24 hours in Farming 2017’ and to support British farming.
"We understand that ‘24 hours in farming’ is important for British farmers and it’s really important for Morrisons because we rely on British farming’s success. Everyday, across the Nation, we work with and buy from British farmers."