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Word ‘milk’ banned for use in branding of plant-based products

Word ‘milk’ banned for use in branding of plant-based products

Producers using the term ‘milk’ to market purely plant-based products have been forced to rebrand.
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Farmer wins campaign to get Waitrose to sell milk in ‘food to go’ section

News31 Jan 2018 Abi Kay

A beef and sheep farmer from West Devon has won her battle to get small bottles of milk into the food-on-the-go section of supermarkets.

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Abi Kay
Abi Kay
Abi took up the post of chief reporter at Farmers Guardian after a stint working for the NFU as part of its government affairs team.
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Abi KayAbi Kay
Abi took up the post of chief reporter at Farmers Guardian after a stint working for the NFU as part of its government affairs team.
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Farmer wins campaign to get Waitrose to sell milk in ‘food to go’ section #TeamDairy

Sylvia Crocker has been pushing several of the big retailers to support her ‘milk and sarnies’ project for some time now.

 

The idea would see shoppers encouraged to choose milk over sugary drinks when buying their lunches.

 

After strenuous efforts from Mrs Crocker, Waitrose has agreed to trial the project across more than 60 of its stores, beginning next week.

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500ml semi-skimmed bottles of Cravendale will be sold for 60p alongside its pre-packed sandwiches and salads.

 

Excited

 

Speaking to Farmers Guardian, Mrs Crocker said: “I am beside myself. I am just so excited for this to finally happen after trying for such a long time.

“It finally looks like we have got a break. Now we just need the others to get on board.”

 

Moira Howie, nutrition manager at Waitrose, said milk is an ‘ideal’ drink to go and a great source of protein and calcium.

 

“It hydrates and quenches thirst and is a perfect addition to a healthy balanced diet”, she added.

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