Life-long Bristol rugby fans, John Hore and Charles Bourns parked the Massey Ferguson tractor at Ashton Gate before 6,500 fans arrived to watch a match against Moseley last Friday night (April 15, 2016).
For the past four years, Mr Hore, a livestock farmer from Easter Compton and Mr Bourns, a chicken farmer from Charfield have sponsored Bristol Rugby Club’s cente, Jack Tovey.
Every time Mr Tovey scores a home try, Red Tractor Assurance is mentioned on the public address system.
Mr Bournes, who supplies two leading supermarkets with chicken said: "My main reason for being involved is that I am a passionate believer in Red Tractor and have been Bristol fan for 60 years.
"Jack is a Bristol boy and sponsoring him is a good way of getting the Red Tractor in front of people.
"I hope that more farmers try to do this with rugby clubs because it promotes the right image of good, wholesome UK produce being connected to fit young people."
Fans at the match were invited to have their photo taken next to the branded Massey Ferguson tractor, which is being hired by farmers across the country to help spread the farm assurance message.
Mr Hore who has 700 sheep and 200 beef cattle, said: "We have always been keen on promotion because as farmers it can be very difficult to promote your own product so we need an organisation like Red Tractor that we can all get behind.
"It’s the people who are in the cities and towns that we need to reach.
"There are other opportunities to do this across the board and it would be great to see more farmers coming up with ideas like this."
NFU Mutual’s Thornbury branch supported the farmers in their bid to spread the Red Tractor message, assuring customers that the food has been produced in the UK to comprehensive standards of food safety, traceability and animal welfare.
Jack Tovey added: "Through John and Charles, Red Tractor Assurance has been a longstanding sponsor and a strong supporter of my career.
"I am delighted to continue to be associated with them and look forward to many more positive years being an ambassador for the brand."
If like John and Charles you want to help spread the farm assurance message, you can visit visit redtractor.org.uk/marketingtoolkit to book the tractor.
You can also enter a free competition to win the tractor to use on your farm throughout 2017.