Farmers Guardian
News
Word ‘milk’ banned for use in branding of plant-based products

Word ‘milk’ banned for use in branding of plant-based products

This Is Agriculture - Sponsored

This Is Agriculture - Sponsored

DataHub

DataHub

Auction Finder

Auction Finder

LAMMA 2020

LAMMA 2020

You are viewing your 1 free article

Register now to receive 2 free articles every 7 days or subscribe for unlimited access.

Subscribe | Register

#Februdairy already trending as British farmers and dairy products celebrated

We have had a month of Veganuary headlines. Now it is the turn of Februdairy.

TwitterFacebook
Share This

#Februdairy already trending as British farmers and dairy celebrated

The industry launched the campaign to help promote dairy products in the UK.

 

After multiple misleading tweets and images have made their way around social media, leading industry experts are urging farmers to get behind #Februdairy to highlight what really happens behind the scenes.

 

With numerous tweets circulating surrounding the treatment of livestock, the fire in farming’s belly has most definitely been lit, leading many to take to Twitter themselves to right what industry figures have branded as misleading information.

 

Dairy month

 

The idea of #Februdairy is to inundate Twitter with positive and informative content.

 

The concept was initially born after a conversation between industry experts last year, but with no time better than the present, Dr. Jude Capper, a livestock sustainability consultant (@bovidiva) has set the wheels in motion and urged the dairy industry to get behind the campaign.

 

She says: "We’ve got to have a positive image of dairy production and consumption in the UK."

 

 


Read More

Farmer fury as vegan group ‘Project Calf’ publishes map of UK dairy farmsFarmer fury as vegan group ‘Project Calf’ publishes map of UK dairy farms
Opportunities for organic dairy rising for UK farmers as market growsOpportunities for organic dairy rising for UK farmers as market grows

"We need to focus on that middle ground - those people who simply don’t understand what we do every day."

 

She also goes on to say that for every negative comment made, we need five positive messages to counteract it.

 

And the hashtag is already trending on Twitter. Here’s some of our favourite posts so far...

 

TwitterFacebook
Post a Comment
To see comments and join in the conversation please log in.

Most Recent

Facebook
Twitter
RSS
Facebook
Twitter
RSS