We have had a month of Veganuary headlines. Now it is the turn of Februdairy.
The industry launched the campaign to help promote dairy products in the UK.
After multiple misleading tweets and images have made their way around social media, leading industry experts are urging farmers to get behind #Februdairy to highlight what really happens behind the scenes.
With numerous tweets circulating surrounding the treatment of livestock, the fire in farming’s belly has most definitely been lit, leading many to take to Twitter themselves to right what industry figures have branded as misleading information.
The idea of #Februdairy is to inundate Twitter with positive and informative content.
The concept was initially born after a conversation between industry experts last year, but with no time better than the present, Dr. Jude Capper, a livestock sustainability consultant (@bovidiva) has set the wheels in motion and urged the dairy industry to get behind the campaign.
She says: "We’ve got to have a positive image of dairy production and consumption in the UK."
"We need to focus on that middle ground - those people who simply don’t understand what we do every day."
She also goes on to say that for every negative comment made, we need five positive messages to counteract it.
And the hashtag is already trending on Twitter. Here’s some of our favourite posts so far...
Day 1️⃣ of #Februadairy— Jennifer Down (@Jennifer_Down04)
We only went & done it on the 1️⃣st day 👌🏻❤️🐮🥛#februdairy is TRENDING
Well done EVERYONE... farmers & supporters.. 👨🏼🌾🙋🏻♂️🙋🏼♀️
keep tweeting and keep spreading positivity about Farming 👌🏻🐮🥛🇬🇧 pic.twitter.com/5zjLT2eBvd
Day 1️⃣ of #Februadairy— Jennifer Down (@Jennifer_Down04) February 1, 2019
We only went & done it on the 1️⃣st day \uD83D\uDC4C\uD83C\uDFFB❤️\uD83D\uDC2E\uD83E\uDD5B#februdairy is TRENDING
Well done EVERYONE... farmers & supporters.. \uD83D\uDC68\uD83C\uDFFC\uD83C\uDF3E\uD83D\uDE4B\uD83C\uDFFB♂️\uD83D\uDE4B\uD83C\uDFFC♀️
keep tweeting and keep spreading positivity about Farming \uD83D\uDC4C\uD83C\uDFFB\uD83D\uDC2E\uD83E\uDD5B\uD83C\uDDEC\uD83C\uDDE7 pic.twitter.com/5zjLT2eBvd
A lovely cold morning here in the west of Ireland to start #Februdairy the calves made a new friend over the night, never seen this lil cat before! Shes nice and cosy in the warm shed 😁 pic.twitter.com/Hwoo0Q2DuT— Darragh Callanan 🐄 (@CallananDarragh)