Finding markets for food produced by a ‘low input regenerative system’

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“We start by sitting round a table with our buyers where we can be very transparent about our figures.

“We start with what our yields will be based on zero inputs and explain the figure per hectare before payments we need to achieve to make this farm financially sustainable.

“The worst thing a farmer can do is to chase a value market. Think what your farming system needs and then you will end up with something which is really authentic and people want to buy into.

“We have a really marketable product and consumers buy into this and the crops we produce and want to have a link to our farm.

“As soon as you put a human face into the supply chain, it makes it easier to come out with a sensible outcome.”