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21 Aug 2018
Free entry, free parking: Lamma Show 2020 visitor registration now open
The Lamma Show is set to build on its reputation as the UK’s largest agricultural event dedicated to showcasing machinery and technology, when it returns to the National Exhibition Centre in Birmingham next January.
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Over 95 per cent of stand space has already been sold for the 2020 event, following the success of Lamma’s NEC debut earlier this year.
In addition, the event will also host a new feature, Farming 4.0 (see panel below), highlighting the knowledge, talent and appetite for innovative technology that exists in UK Agriculture. A big aim of this new area is to encourage new blood which the sector needs to help underpin its future, says organisers.
AgriBriefing group events director Elisabeth Mork-Eidem says; “The overriding feedback was that the new indoor venue proved ideal for a national event of this size and stature, showing our agricultural sector in the best possible light.
“This has been underpinned by the highly encouraging uptake of stand space for the 2020 event. In all, 11 halls at the NEC are set to host more than 700 exhibitors.”
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Visitor registration open
Lamma’20 will take place at the NEC on Tuesday 7th and Wednesday 8th January 2020. Parking and entry to the event are free.
To help make the most of your time at Lamma’20, visitors are being asked to register in advance at www.lammashow.com. Badges will be emailed automatically within a few minutes of completing the form, enabling visitors to walk straight into the show when doors open.
Advance registration is not compulsory, visitors can register at the entrance but may face a delay entering the event. For further Lamma information see www.lammashow.com
Farming 4.0 zone
To help address the needs of younger people entering the industry, Lamma’20 is launching a new zone, Farming 4.0. It aims to encourage new talent into agriculture, challenging the outdated perceptions of working in agriculture and educating new entrants about all avenues of farming, including technology, robotics and digitisation.
Ms Mork-Eidem says; “The zone will cover training and development which plays a fundamental role in the future of farming, especially in the machinery sector where so much exciting technology is being introduced at a rate no-one would have thought possible a few years ago.”
Alex Macdonald-Smith of aerial data specialist Drone-Ag says; "It is great to see a big show like Lamma dedicating itself in part to the next agricultural revolution with the new Farming 4.0 zone.
“Drone Ag is going to be releasing Skippy Scout soon, and we are very excited to be showing off this brand new technology within a dedicated zone."
Exhibitor comments
- Fendt UK and Ireland marketing manager Richard Miller says; “The event is a tremendous opportunity for us to showcase our new products and the opportunity to talk to existing and potential customers about their business requirements for 2020 and beyond. It is also an opportunity to support the fantastic industry that we all work in.”
- Warren Rivers-Scott, UK and ROI managing director of Bednar FMT, a new exhibitor for Lamma’20, says; “The decision for Bednar FMT to make its UK debut at LAMMA’20 was, for me, an obvious one. With over 400m.sq, we will be able to show some of our offerings including specifically designed CTF-approved machines, including other new releases.”
- Kate Bennett of Kuhn Farm Machinery says; “Lamma is very important to the industry and it will only grow from what it is today. It’s a great shop window for everyone to exhibit their innovations and machinery.”
- Rachael Groves, marketing coordinator at AgriArgo UK, a long-term exhibitor at the event, says; “Based on the positive feedback and high level of enquiries from both customers and dealers alike at Lamma’19, we will be returning in 2020 to build on our success with the Landini and McCormick brands.”
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