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Game meat market 'primed for growth'

85% of people have never bought partridge or pheasant to eat at home, but many were ready to be convinced, according to the Countryside Alliance


Alex   Black

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Alex   Black
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Game meat market 'primed for growth'

Game meat was in need of marketing to get it on the shelves at a reasonable price and show people how they cook it, according to a new poll commissioned by the Countryside Alliance.

 

85% of people have never bought pheasant or partridge to cook at home.

 

But when asked why they never bought game, only 14% said it was because they opposed game shooting. 7% said they don’t eat game because of lead, making it the least common answer.


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Countryside Alliance Head of Shooting Liam Stokes said: "This polling shows the enormous potential market for game meat.

Cooking

"85% of people are not buying game to cook at home, but the vast majority of these people are ready to be convinced to give game a try.

"Interestingly, these results are true everywhere; there is no rural urban divide. People in London, for example, are just as open to trying game as people in the countryside.

"This is why we are so enthusiastic about the launch of the British Game Alliance," he added.

"We need a professional, industry-driven marketing board to get out there and help people realise that game is for everyone, to help get game on the shelves at a reasonable price and to show people how to cook it.

"Initiatives like our own Game to Eat have achieved so much already, but this research shows us we have done it with only 15% of the population on board. Imagine what we can achieve if we can motivate the remaining 85%."

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