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GO GO GO: JCB partners with a new British-based Formula One team

Ahead of pre-season testing JCB reveals a new deal with a newly named Formula One team, Racing Point F1.

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The newly unveiled car with drivers Lance Stroll (left) and Sergio Perez.
The newly unveiled car with drivers Lance Stroll (left) and Sergio Perez.

As the company continues to expand its presence in global markets, JCB has announced its partnership with a new British motor racing team.

 

The partnership with SportPesa Racing Point F1 team, formerly Force India, will see prominent JCB branding on the two cars driven by Lance Stroll and Sergio Perez from the first Formula One race in Melbourne in March. Branding will also appear on helmets, overalls and the team’s trackside clothing.


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Prominent JCB branding will feature throughout the car’s livery.
Prominent JCB branding will feature throughout the car’s livery.

In addition, JCB says it will play a major part in Racing Point’s development by providing machines to help in the construction of the team’s planned new factory later this year. The Staffordshire outfit will also provide a range of power tools and workwear for the British team as well as equipment including access platforms and generators to assist the team when it races in Europe.

 

JCB began its Formula One association in 2017 with a Williams Racing sponsorship which has now concluded. The new deal offers JCB the opportunity to develop customer relationships at race meetings and to promote its brand in new and existing markets to increase global sales.

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